There Aren't Any Standard Definitions for "Spam" or "Legitimate Marketing Email"

Spam poses some doubts. What are the consequences of sending it out if it's considered spam?

Is my email a legitimate marketing email or is it spam?

When can I send email advertising to a particular list of email addresses? and When can't I?

For example, you visit a site for Chinese crockery and which deals with art pieces also. You use a form at their website to submit your email address and tick a box that says, "Please send me a weekly email with special offers on Chinese crockery."

The store sends you an email asking you to confirm the request by clicking on a link, which you do. From then on you get an email once a week with... special offers on Chinese crockery from that store. It would then seem quite legitimate to most and would be difficult to find any faulty ethical issues.

Or Think of the spam emails you get offering "domestic air tickets" or "replica watches" or "trendy costumes and coupons"or something from a celebrity or a politician.

But there's a lot between these two..So, for example, take our Chinese crockery special offer email. What if they included a special offer for art pieces in one of those emails? Most people wouldn't be bothered. But a small percentage would now begin to see that email as spam.

What if you were a regular customer at that online store, always buying Chinese crockery. You never specifically requested special offers by email. But they send you them anyway. Again, some people wouldn't be bothered. Some would even welcome the emails. But many would see them as spam.

What if those unsolicited specials were for all kinds of crockery, not just Chinese? Here more people move to thinking about spam.

What if you weren't even a customer of that store? What if you weren't a customer and did never buy the crockery? Now we're deep into spam territory.

You see how the further you move away from that legitimacy ideal, the more and more recipients think you're sending spam.

Legitimate marketing emails are those where:
The email arrives in a timely manner
The recipients requested it
The email is relevant to the needs of the recipient
The recipient can stop getting the emails easily and any time
The email allows the recipient to quickly grasp who sent it and what it's all about

"Good" marketing emails are those based on permission. You can read more about permission here and I'd urge you strongly to fully digest the articles listed at that link.

Essentially, permission means that the recipient of that email has explicitly asked for those emails, or explicitly consented to receive them.

When someone asks to get your marketing emails, they have expectations of what they're going to get. The further you are from meeting those expectations, the more likely you are to be considered a spammer.

To remain firmly at the "good" end of the marketing email spectrum, you need to keep matching the recipient's expectations.

So of the ideas that we need to rethink about the issue, some are tackled very closely and skillfully by use of some relevant real time examples by these people here.

http://bulkemailing4u.info/.

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